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Siida yields record visitor numbers

Jan 10, 2018 09:00 AM

A considerable increase in tourist numbers in the village of Inari also shows in the Sámi Museum and Northern Lapland Nature Centre SIIDA. The numbers of all visitors and exhibition visitors were record high for the year 2017. According to a study made by the Finnish Museums Association, every museum visitor spends an average of 49.40 euros in the area in connection with a visit to a museum. On the basis of the 2017 visitor numbers, Siida’s visitors to the exhibitions and events of the house (61,186) have brought the total amount of 3.02 million euros to Inari.


Over 120,000 visitors in Siida

The visitor counter of the Sámi Museum and Northern Lapland Nature Centre Siida knocked fast last year. Siida had altogether 122,288 visitors in 2017 (2016: 117,414). The total number of visitors includes all those who enter Siida: the visitors to the exhibitions and events as well as the customers visiting the Excursion Information of Metsähallitus, the Tourist Information of the municipality of Inari, and Restaurant Sarrit. Compared with the figures for 2016, the increase is 4.15 per cent.


Exhibitions drew over 60,000 visitors with 59% of them coming from abroad

In 2017, Siida had 61,186 visitors attending its exhibitions and events, which is an all-time record for Siida! The exhibition visitor number has grown by 6% from the year 2016, which was already a peak year.

The flow of visitors to Siida’s exhibition in the summer months continues to surpass that of the winter months. July is the busiest month in Siida. In the summer of 2017, the number of exhibition visitors was 12,062 (2016: 10,739), which was 20% of the exhibition visitor number for the whole year. The number was not even reduced by the cold weather of the summer.

The numbers for the winter season also grow every year. The increase in the exhibition visitor number of February is remarkable: 28.7%. January, March and December were other strong winter months.

Of the exhibition visitors, 41% came from Finland and 59% from abroad. The share of foreign exhibition visitors has grown in the past few years, which is a sign of an increased international interest in travelling to Lapland. However, we know that, last year, the number of Finnish visitors also grew.

The Museum Pass was shown more often than the previous year in Siida: the number of exhibition visitors entering Siida with the Museum Pass rose to 1,821 – a figure that was 28% higher than in 2016.


Exhibition visitors from 107 countries

Siida registers the nationalities/home countries of its exhibition visitors. The nationality statistics show a record number of altogether 107 countries/nationalities. Earlier, the figure has been approximately 80. Germans were the biggest group of foreigners with the French right after them. As a whole, German-speaking visitors (Germany, Switzerland, Austria) made up 14% and French-speaking visitors 8% of all the exhibition visitors. In 2017, the number of visitors from China and Hongkong was the third highest (5%), which reflects the increase in the number of tourists visiting Northern Lapland.

The most common type of exhibition visitor in Siida is a foreign group visitor, and their total number in Siida was 10,551 last year. Interestingly, the one millionth exhibition visitor to Siida – Paolo Moriconi from Italy, who entered the house as part of a group on 1 December 2017 – belonged to exactly this category.

The staff of Siida is pleased with the increase in the visitor numbers. Siida has established itself as one of the main tourist destinations in Northern Lapland. One of the reasons behind the excellent visitor numbers is the present winter tourism boom in Inari. Furthermore, Siida’s superb exhibitions and many services attract both domestic and foreign visitors to the house. At the same time, the extension of Siida becomes more and more indispensable. At present, both the public and the collections facilities of Siida are too small, and the content and the display methods of the permanent exhibitions need to be renewed. The planning of the extension has been launched, and Siida is presently searching for investment financing.


More information:

Museum Director Sari Valkonen, sari.valkonen@samimuseum.fi, +358 40 767 1052

Customer Service Supervisor Minna Väisänen, minna.vaisanen@samimuseum.fi, +358 40 581 6434

Sámi museum, Siida, Inarintie 46, FI-99870 Inari, tel. +358 (0)400 898 212, siida@samimuseum.fi, www.siida.fi

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